The brand new Ashley Madison logos is much more simple than before
How will you save a brand like Ashley Madison after it will become similar to unfaithfulness, poor protection, a fateful hack, a huge violation of privateness at least two suicides? That was the task placed within the lap of teama€™s newer CEO and director.
The new leadership teama€™s response is a total overhaul associated with the brand and just what it is short for a€” but will it be plenty of?
For a CEO, Ashley Madisona€™s situation will be the things dreams are constructed of, but wea€™re acquiring before ourself. If you hadna€™t read about Ashley Madison previously, likely managed to do if hackers managed to steal their complete shoppers databases, consequently leaked it on line, giving their President managing your slopes. The reason why all the brouhaha? Well, Ashley Madison try a website just where (generally partnered) folks considered put a little bit of something-something unofficially. Naturally, having the painful and sensitive records from online is a large bargain and police force have associated the drip to about two suicides.
A rebrand? But the reason why?
Hence, erm, to not ever staying impolite, Mrs. Madison, but I dona€™t believe this chap eye-humping anybody for the metro is a good technique to rebrand your company.
I talked with Rob Segal, the businessa€™s newer Chief Executive Officer and going by requesting your exactly why they thought to accomplish a rebrand.
a€?Wowa€¦ actually?a€? retorted Segal, from what unquestionably is the dumbest question hea€™d actually ever been requested by a writer. a€?Everyone knows about how it happened over the past and everything we currently through. But most of us furthermore learned that 45 percent individuals people happened to be individual and now we dona€™t thought the company mirrored that. We would like to be much more comprehensive and particularly a whole lot more female-friendly.a€?